Analytics for Casino Operations (Time-Travel Trekkers)

Analytics can be defined as taking a vast amount of data and organizing into an easy-to-read summary. Looking at a bottom-line report that says Table Games won $500,000 for a month and has 25 total games; the win per unit will be $20,000. Casino Analytics will demonstrate how this was achieved. It was because Baccarat Dropped $6,321 per hour on Fridays on Swing and won $931 per hour every time a table was open compared to a Tuesday where a Baccarat table dropped $7,565 and won $1,109 per hour on Swing for each table that was open.Looking at the bottom-line report if a casino has 1000 slot machines and made $1,000,000 the win per unit will be simply $1,000. Casino Analytics will tell you about a game in Area C (or Charlie) that made $632, but the identical game made $1,372 in Area D (or Delta).Bottom-line reports will say the final numbers, but analytics will show how you got there by taking a vast amount of data and converting the data to concise and easy to read reports that are easy to set up and even easier to update on a daily, monthly, quarterly, or year over year time frames. Analytics is essential for increasing market share and revenue per unit by having a better understanding of what the guest is demanding as to what and where they want to play.The book was developed with the assumption that the user does not have a very good understanding or knowledge of spreadsheet programming and will go over each formula and graph by using step-by-step procedures. Upon opening the book, spreadsheet programming may be a challenge, but by the end you will not be intimidated by the functions that are being used.The book is essential for a supervisor wanting to become a manager, a manager wanting to become a director, or a director who wants a better understanding of Casino Analytics. Read more